Cry Cupboard

About us

Cry Cupboard (previously known as A Poetic Point of View) is a Melbourne based design practice creating meaningful content for people, places, projects and products. For us, every project is an opportunity to contribute in a positive way to the vision you have for building your brand. Cry Cupboard makes content that is both beautiful and beguiling with the brand at the centre of the concept beckoning bespoke solutions that consider how design can meet your needs. We value your privacy and are about connecting individuals and companies with a clearly defined design path that articulates the vision you imagined.

The scale of our projects varies from providing stock images, to copy, website development, visual merchandising, product launches, press kits, workshops, installations and exhibitions. We have worked with architects, artists, institutions and luxury brands. From floral installations for corporate events to entire exhibitions including concept, curation and installation, each is bound by a commitment to considered detail.

To view our projects and client list follow the link to

We acknowledge the Wurundjeri and Bunurong people of the Kulin nation on whose country we work and create.

We also acknowledge the traditional custodians throughout Aboriginal and Torres Strait Islander lands where our projects are placed. We recognise their ongoing connection to country, land and waters that were never ceded and pay our respects to Elders, past, present and future generations.


Mitchell House Suite 31, Level 4
352 Lonsdale Street Melbourne

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